Certified Travel Associate Practice

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What is the term for the result of direct marketing offers that contain all necessary information for a prospective buyer to make a purchasing decision?

Copy
Direct Order
E-mail
Completeness

The correct answer is: Direct Order

The correct term for a direct marketing offer that provides all necessary information for a prospective buyer to make a purchasing decision is "Direct Order." This term specifically refers to a format where the communication includes explicit details such as product features, pricing, and instructions for how to purchase, making it easier for consumers to act upon the information provided. In marketing, a direct order solicitation format is particularly effective in prompting immediate purchases, often seen in direct mail campaigns or infomercials. This contrasts with other terms: for example, "copy" typically refers to the written content in advertisements, while "E-mail" is simply a medium used for communication. "Completeness" is not specifically tied to marketing terminology in this context, as it generally refers to the state of being full or whole rather than a format or method utilized in direct marketing.