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What is the act of obtaining a commitment from a customer to make a purchase known as?

  1. Confirm

  2. Close the sale

  3. Initiate the purchase

  4. Finalize the deal

The correct answer is: Close the sale

Closing the sale refers to the specific moment when a customer commits to making a purchase. Option A (confirm) may be a step in the sales process but does not convey obtaining a commitment. Option C (initiate the purchase) could also be a step in the process but does not indicate obtaining a commitment. Option D (finalize the deal) is similar to closing the sale, but does not specifically refer to obtaining a commitment.