Certified Travel Associate Practice

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Prepare for the Certified Travel Associate Exam. Dive into flashcards and multiple-choice questions, each with hints and explanations. Get ahead with the right study tools!

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What is cross-selling in the travel industry?

Customer-focused selling
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Open Questions
A selling method that occurs when customers buy additional products or services after the initial purchase like a rental car with an airline ticket.

The correct answer is: A selling method that occurs when customers buy additional products or services after the initial purchase like a rental car with an airline ticket.

Cross-selling in the travel industry refers to a selling method where customers are presented with additional products or services that complement their initial purchase. This could involve suggesting a rental car after they have booked an airline ticket or offering hotel accommodations along with a vacation package. The goal of cross-selling is to enhance the customer's overall experience and increase the value of the sale for the business by providing them with choices that they may find useful or necessary for their travel plans. This approach capitalizes on the customer's existing interest and investment in travel and encourages them to consider other options that can improve their journey. By doing so, businesses can not only boost their sales but also foster customer loyalty, as travelers who have a seamless and well-supported experience are more likely to return for future bookings.