Certified Travel Associate Practice

What is a plan wherein a different product is offered for each individual customer so that each customer is treated as a segment of one?

1. One-on-one marketing

2. Pied Pipers

3. Special interest travel

4. Public relations

The correct answer is: One-on-one marketing

The correct answer is one-on-one marketing, which is a strategy focused on personalizing offerings to meet the specific needs and preferences of each individual customer. By treating each customer as a unique segment, businesses can tailor products, services, and marketing messages directly to them, enhancing satisfaction and loyalty. This approach stands in contrast to broader strategies that do not prioritize individual customer preferences, such as the other options. For instance, special interest travel groups people based on shared interests rather than individual customization. Similarly, public relations often target larger audiences to create a favorable image without personalizing content for every individual. The term "Pied Pipers" does not directly relate to marketing strategies aimed at personalization, making it less relevant in this context.