Certified Travel Associate Practice

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What does the term "Shells" refer to in the context of travel information?

Printed brochures with only text
Collection of travelers with common interests
Leaders who attract fellow travelers
Brochures with photos, illustrations, and graphics but no text

The correct answer is: Brochures with photos, illustrations, and graphics but no text

The term "Shells" in the context of travel information refers specifically to brochures that feature photos, illustrations, and graphics without any text. These visually appealing materials aim to capture the attention of potential travelers through imagery rather than written content, often used to evoke emotions and inspire interest in a destination or travel experience. This type of brochure allows organizations to showcase beautiful destinations, activities, and experiences in a way that visually communicates the allure or excitement of traveling there, making it more engaging for the audience. It’s a method of marketing that relies on the visual impact of stunning imagery to convey messages that might otherwise be communicated through descriptive text. Given this information, it’s clear how "Shells" differ from other options, which may encompass other types of travel information or engagement strategies, but do not align with the specific definition relating to purely visual presentation without textual content.